Swapping prime rib, fries and crispy vegetables for an odourless shake made of some 30 vital ingredients (proteins, fibres, vitamins, carbohydrates, etc.). This is the strange idea pushed by American Rob Rhinehart, founder of the start-up Soylent. Launched as a Kickstarter project a year ago, the miracle blend has since garnered thousands of internet fans who now share their own recipes on forums.

A week’s supply of Soylent costs about 65 Swiss francs, coming out at 3 Swiss francs per meal.

The beverage is not only “practical”, it also provides cheap nourishment. A week’s supply of Soylent costs about 65 Swiss francs, coming out at 3 Swiss francs per meal. For the most part, users say they are satisfied with the product and in good health after weeks or months of use. Rob Rhinehart has even announced that he now plans to live off a Soylent-only diet…